Article Presented by:
Cheryl Miller
Education is very important in business. It is an ongoing thing and you cannot afford to be in the dark. Many people do not understand the importance of doing this and easily get knocked down by the dreaded competition. Without informing yourself you are effectively putting your business at a standstill, and giving your competition a head start on you.
Do not be left in the dust, start educating yourself today. However do not just read anything out there, be selective. Your time is limited so make a list of all the areas you need to know more about in your business. Maybe you have read a few articles in this newsletter that have sparked your interest and you would like to know more about. There are always areas in your business that you will benefit from knowing more about. It is vital to the development of your business to explore these unknown areas.
Now you are armed with your list, it is time to go on the hunt for those masters who are true experts in their field. There is a whole lot of junk out there and it is very difficult to find the right information, written by those who are true experts and have put into practice what they preach.
How to find:
1. Search engines: You can look up a keyword for your subject and many websites and info products will pop up. This is doing it the hard way, as then you will need to look at the first ten websites and you will probably find they are selling quite a few products. Select a few that look as if they may be good and then check them out.
2. Newsletters and online publications: I am sure that you are subscribed to a few online publications. These are often a wonderful source of information. Because good quality newsletters will always have at least one good informative article and often some good tips, about your business. Be sure that whatever your business industry may be you sign up with a few, good quality Internet marketing newsletters. As well as giving information the publishers often affiliate or have products that are worth looking into. Publishers have a reputation to uphold with their subscribers and generally are pretty selective as to what they will offer them. Look into any info products that the publisher is offering and if they look like they will help your business, check them out.
3. Word of mouth: Of course this is the oldest and best way to find out about products especially info products. Find out what others are saying about the products you have short listed, (chosen but not bought yet.) Check the business forums in your industry. Ask about the product, you will get lots of feedback.
4. Membership sites: again use your judgment and do your research, not all these sites are good. You can also check these out at the forums.
How to select:
1. Check your list and be sure that the item you are proposing to buy fits one of the categories that you need to learn about. Then check the forums and any of your friends or business associates that have purchased and tried out the product.
2. Another way to tell if the info product is good is by carefully examining the Sales material. If it is good and compelling, with good benefits and well written, there is a good chance that it will probably be good. However if the sales copy is not that well presented and full of hype, you might have second thoughts.
3. Here is something you should be very careful about the guarantee. This should be read carefully and you must be very sure that there are no loopholes that will prevent you from getting a refund if necessary. Good quality products will always have an iron clad guarantee that will always ensure that you can get a refund without hassle and delays.
Limit your selection: Remember that there is a lot of repetition in info products. Somebody writes a good e-book and then a dozen or more so-called gurus copy the ideas and write e-books about the same subject, So you will really only need 1-2 good books, videos, or audios on one subject.
There is one mainstay of any online business library and that is a good, comprehensive Internet Marketing course. This should be one of your first purchases. After all this is the area that you need to address first and foremost in your business. How to promote your enterprise in the most effective manner? This is the single most talked about subject in the Internet business world.
There are lots of courses on this subject, most of them rehashed from other courses. It is sometimes quite hard to find the right one. However there are a few that are "bibles" of marketing. One such course is Corey Rudl's "Insider secrets to Marketing on the Internet." It is the most comprehensive marketing course I know and a valuable reference guide. Not only was Corey one of the finest Marketers of his day but also he writes in an easy to read style. His techniques are simple and many of them free or very cost effective. Even the beginner can put them into practice and start making money.
So start educating yourself today and begin to make the money you deserve!
About the Author:
Cheryl Miller is an entrepreneur specializing in niche markets. For more information about magnetic badges and how they can help you promote your business, please visit http://www.badgemags.com/. Cheryl is also the publisher of the Magnetic Marketer Newsletter: http://www.badgemags.com/magnetic_marketer_subscribe.htm
