Article Presented by:
Willie Crawford
If you're in business on the Internet, selling information products, and you're not making TONS of sales, then your problem is simple...
You're selling the wrong thing. When you sell what people want, to people who both can afford it and are willing to pay for it, then it really is easy. The problem is that many of us online marketers try to sell what we think people should want, what they need, or something that we're clever enough to create by didn't confirm that the world wanted BEFORE we created it.
Instead, just look around you and see what people want and are buying in DROVES. Just watch people, and problems that they will happily pay to solve become glaringly obvious.
I, for example, am a "baby-boomer." Among other things, that means that I'm at a point in life where my metabolism has slowed down, and I have a tendency to gain weight.
My tendency to gain weight easily and then struggle to take it off is compounded by another problem... I'm lazy.
So if you were going to market something to me, it should probably be a diet and/or exercise program that allows me to quickly shed pounds. It also has to be so easy that it's "effortless."
Remember, I'm also lazy. I'm also use to instant gratification. I watch television shows where all problems are solved within a 30-minute window. I live in an age where we "pop pills" for everything.
The ideal product for you to sell me, actually help me to solve my problem, and make you rich in the process, would be a diet (that I'd hopefully combine with exercise).
So being the good information marketer that you are, you decide that you'll sell me a proven diet. You search the diet literature and discover the time-tested cabbage soup diet. The cabbage soup diet is... a diet where you consume a lot of "cabbage soup." Actually it's a diet, where you consume any of a number of soup recipes that you can easily locate just by searching the Internet.
You've almost discovered the magic bullet. The only thing missing is that I have to go through all that trouble of preparing and eating all that cabbage soup!
Couldn't you just package it into a convenient pill so that all I have to do is take one several times a day, and as I go about my day-to-day living, the pounds magically fall off. That would make you even richer since it's a consumable. When my supply ran out, or I wanted to trim off a few more pounds, I'd order another bottle.
Believe it or not, they have figured out how to package all of the magical, herbally-induced effects of the cabbage soup diet into a pill. You can now order a bottle of these pills, take them as directed, and "life is good!" I think that you'd still want to add in a brisk walk every now and then... just for muscle tone.
Being the "workaholic baby boomer" that I am, I do that by walking while I work. I'm an "info marketer," so I study my craft while I walk. I take my diet soup cabbage pills, put on my trusty portable MP3 player loaded with insider interviews from The Internet Marketing Inner circle, and life is GOOD!
This stuff "rocks" and it sells well because it works. Selling products that the world actually wants can be that easy. Maybe you could come up with something as clever. While you're thinking about it, you can grab a bottle of cabbage soup diet pills at: http://TheCabbageSoupDietPills.com
You can access the MP3's that I listen to at: http://TheInternetMarketingInnerCircle.com
And you thought that I was kidding when you saw the title - didn't you :-)
About the Author:
Willie Crawford has taught thousands how to build successful online businesses since late-1996. His membership site contains over 40 interviews of leading online marketers sharing their views on "How To Break Into The Internet Marketing Inner Circle." You can access those powerful and shocking interviews at: http://TheInternetMarketingInnerCircle.com
