Article Presented by:
Willie Crawford
I recently conducted a series of interviews with some of the top online marketers. The interviews were on the topic of "Breaking Into The Internet Marketing Inner Circle."
The interviews were one of those product ideas that was begging to be developed. On the discussion boards, there were hundreds of frustrated people who wanted to launch new products at the same time that they detected the Internet marketing world might be tiring of so many new product launches all at once!
All of the hopefuls were ready to roll out products exactly when the environment seemed be changing most dramatically. All of the large list owners had been so bombarded with request to help launch products that it was becoming tougher and tougher just to get them to look at your product.
After the "Product Launch Winter," caused by dozens of products all being launched in October and November 2006, many list owners were sensing a huge backlash! Their list members were beginning to feel unappreciated, and let the list owners know that they didn't like being offered EVERY new product under the sun.
Many aspiring Internet marketers, with new products ready to launch, were beginning to feel LOCKED OUT! This signaled that I should go to the large list owners and ask them how these frustrated new product owners could break through the clutter.
Many of the large list owners appreciated this. They appreciated my helping to get the message out on what types of joint ventures they were looking for AND what kind of joint ventures they definitely didn't want.
Those with new products, ready to launch, appreciated this too, because large list owners such as Frank Garon, Paul Myers, and Yanik Silver spelled out exactly what they were anxious to offer their lists, and what it took to form joint ventures with them.
The interviewees were asked not to sugar-coat things, and so they didn't. They pointed out that there are lots of product vying for their attention, and there is a right and a wrong way of approaching them. Some also said that they have so many products that they're already committed to promoting, that you really do need to do a LOT of things right in order to get your foot in the door.
The surprising thing is that many of the large list owners said that they were actively LOOKING for new products to promote.
Yes, there are lots of new product being developed but many of them are of such poor quality that the large list owners often, actually have problems finding products that they'd enjoy sharing with their lists.
So many of the new products coming out are rehashed ebooks, poorly designed software with inadequate documentation, and fluff-filled courses, that for the list owners the hardest part of their jobs is getting past all of the JUNK to locate a few top quality products.
Many of these large list owners turn to joint venture brokers to help them sift through all of the new products. They simply don't have the time or resources to look at all of these new products. So, they trust the judgement and recommendations of a few trusted JV brokers. These joint venture brokers actually take the time to go through the new product packages and present the best ones to the large list owners whose attention and trust they have secured.
This suggests that one sure path to getting your new product introduced to the "gurus" is to go through JV brokers who are also likely trusted advisors to the large list owners. A good place to start looking for a JV brokers is at The International Association Of Joint Venture Brokers. You can find out more about this fairly secretive "society at: http://InternationalAssociationOfJointVentureBrokers.com <http://internationalassociationofjointventurebrokers.com/>
While a joint venture broker may be a quick way to get your product noticed by the large list owners, most of the top JV brokers have several months of joint venture projects "stacked up." So it may be 3-5 months before you can realistically expect one of them to be available.
The real key to getting lucrative joint ventures with some of the larger list owners is having a really top quality product. If you have a great product, and approach just a few top list owners (in the way that they tell you that they want to be approached) you will be able to get your product promoted.
After one large list owner promotes your product, social proof will "kick in" and cause other large list owners in that niche to also want to promote your product. After that first list owner has promoted your product, you also have another VERY powerful bit of ammunition... the actual conversion figures from a promotion done by a member of "the inner circle."
The fact is that large list owners want good products to promote to their lists. This is how they monetize this valuable asset. However, they only want to present their list members with products that will substantially improve their lives and further endear list members to them.
As you can see, breaking into that elusive "Internet Marketing Inner Circle" is not as hard as it would first appear. Selling the large list owners on promoting your product is the same as selling any other product. You merely have to offer your potential customer (the list owner) what he wants. You just need to listen to what the large list owner is telling you that he wants and offer it to him. What could be easier?
About the Author:
Willie Crawford has been teaching Internet marketers to build successful online businesses since late-1996. He is an in-demand, international speaker who captivates and motivates audiences in The U.K., Malaysia, Singapore, Australia, and across the United States. Online you can interact with Willie and top Internet marketers inside The Internet Marketing Inner Circle: http://theinternetmarketinginnercircle.com
