Willie Crawford
When marketing affiliate products over the , you're often competing directly with a lot of other affiliates. Often you are reaching the SAME prospects. In order to standout from the crowd, you need to make your promotions different. One easy way to do this is by offering your own unique bonuses.
Before offering a bonus to those who purchase affiliate products through you, confirm that this won't violate the terms of service of the affiliate program. Also confirm that it doesn't violate the terms of service of the third party transaction processor.
When considering what to offer as a bonus, make it something that has a high perceived value, but also has a low delivery cost. Digital products work nicely here. These could be digital products that you create or obtain the rights to. I prefer creating my own bonuses because that makes sure that they are truly unique.
Examples of inexpensive bonuses, with high perceived value that you can offer are:
The last two bonuses above also facilitate you building a physical mailing list at the same time. As an "Internet marketer" you should use a variety of tools including direct mail. To do this, you need physical mailing addresses too.
Your bonuses should make sense based upon the primary product that you are marketing. They should be related to the primary product, or something that a person interested in the primary product would appreciate.
Your bonuses should also have an appropriate value based upon the price of the primary product. If you're marketing a $17 ebook, but offering $5000 in bonuses to purchasers, you lose credibility. There's just too much of a psychological disconnect in the minds of your prospects... unless you have a very good reason that you also explain to them.
If you market bigger ticket items, you can offer bigger bonuses with great impact. However, the bonuses must still make sense. Here are several example that I've used recently and encourage you to check out and model:
1) For a live seminar to be held in Orlando, Florida the second weekend of November, I offered to create a product with my customers. The workshop focuses on stepping beginners through building world-class businesses. Since all beginners need a product, this bonus makes perfect sense.
To create this product, I will gather my customers in my hotel suite after-hours, we will go over tons of proven and tested low or no cost traffic generation methods. I'll record the session, have it transcribed, and we'll have a product that all participants can sell as their own and keep 100% of the proceeds. I even plan on setting up the website and order processing system...so I'm essentially putting them in business.
This bonus makes perfect sense, will allow my customers to easily recoup the very low cost of the workshop, and only costs me a few hours of my time. While creating the product, I'll also be solidifying relationships with my clients.
If you'd like to join in on that bonus, you can by signing up for the Workshop (if it's not too late) at: http://NoHypeInternetMarketing.com/thea/ <http://nohypeinternetmarketing.com/thea/>
2) For customers who purchased Ewen Chia's Super Affiliate Cloner Program (no longer on the market), I offered membership in a live mastermind group. I facilitate this bi-weekly mastermind meeting that focuses exclusively on effectively marketing affiliate products. The mastermind will run for a year.
This bonus will cost me 26 hours of my time, but at the same time allows me to do some networking, and to develop relationships with some serious affiliate marketers. This also presents me with a ready pool of very well trained affiliates when I have a product that I want help rolling out :-)
3) For the launch of Jeff Walker's Product Launch Formula, I offered a set of DVD's and a few other bonuses that didn't cost much to deliver. The DVD's did cost more than a digital product, but also facilitated building my database. I added people to my database that have a proven willingness to invest $997 in a product that will help them to build their business.
With Jeff Walker's launch which was for the product at: http://P-L-Formula.com <http://p-l-formula.com/> I actually created a video, and uploaded it at http://video.google.com <http://video.google.com/> You can go there and enter the search term "internet marketing titans" to actually locate and watch that short video. That video worked extremely well, and still produces sales today.
I do offer bonuses with many of the products that I market. It IS a very effective technique when used properly. A big point to keep in mind is that the value of the bonus is "in the eyes of the beholder."
Offer bonuses that your prospect will want and that they will use. Offer bonuses that your prospects would happily pay for as stand-alone products if they could not get them as bonuses.
Incorporate the use of bonuses into your affiliate marketing mix today. The results could really astound you :-)
About the Author:
Willie Crawford has been teaching highly effective Internet marketing since late-1996. His innovative methods have helped thousands improve their online businesses. His latest project to prove that it's possible to earn $1 million in 90 days using Internet marketing tactics can be tracked at: http://milliondollar90days.com/results/
