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Wesley Berry, AAFSometimes getting your items to sell seems like an awful gamble. You may even feel like you're involved in a daily poker game where you're literally betting your livelihood on getting your customers to open their wallets and purchase your goods.
USA Today recently offered some great tips for helping your sales to flourish. Among those tips are:
Signature Scents: Have you ever heard that the smell of freshly baked cookies can help your home sell faster? Well, certain scents may boost your retail sales, too. Some stores are even creating their own "signature scents" that they're piping in through their vent systems. For example, Thomas Pink clothier pipes in the fresh scent of laundered shirts and Sony Style uses a combination of vanilla and mandarin orange.
Enticing Displays: Gone are the days where endless racks and shelves of goods were enough to sell the items. Shoppers want an eye-catching, pleasant shopping experience. Instead, create pleasant displays to show off your wares.
Comfy Nooks: Weary shoppers appreciate a comfortable area to rest their tired feet and set down their heavy bags. Cozy sitting areas may entice customers into the store where your fabulous displays and great products will prompt them to buy. Abercrombie & Fitch has begun to utilize this trend, creating areas with soft lighting, cushy furniture, and books to lure teen customers in with the hopes they'll stay and shop.
Hot Items On The Right: Which way do you turn when you enter a store? If you're like most shoppers, studies indicate you turn right. So, place your best items and impulse buys on the right!
These are all really great suggestions, but I'd like to add one more. Use flowers to help you sell! Think about this-are you more likely to buy items in a cheerful setting that makes you feel welcome and happy, or in a dreary one that just makes you want to leave? Using flowers to decorate your store offers your customer a quick pick up that may just get them to pull out their wallets, too. Let's take a quick look at how flowers can play into the suggestions offered by USA Today:
Signature Scents: There are many varieties of fragrant flowers. Choose one that brings the right feel to your store and set up a standard delivery of the flower to your store.
Enticing Displays: Flowers are always pleasant to look at, and they can add a lot to your displays. Choose colors that will catch your customers' eyes and compliment the items on display.
Comfy Nooks: Studies have shown that flowers help people to feel welcome in your home, so why not in your store? Flower arrangements can be created to match any décor.
Hot Items On The Right: To make sure those impulse buys draw maximum attention, place brightly colored flowers near them. Your customers will be drawn to the flowers and will be more likely to notice the goods near them.
Sales needn't be a poker game. Use some creativity in setting up your store, drawing customers in, and making them feel welcome. While USA Today offered some excellent ideas, adding flowers will increase your sales even more.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
