Scott Bywater
Not 1 in 10 business owners understand the power of a headline. If you doubt me, just Flick through your local paper and notice how many company names you see at the top of ads. Or weak headings which don't grab your attention.
And yet, most people don't spend anywhere near enough time creating one.
And when you consider the fact many copywriting experts recommend you invest at least 80% of your time on the headline... you'll understand exactly why it's so important.
Because if the headline doesn't grab the attention of your reader... then you can be guaranteed - nothing else will.
So how many headlines should you write?
I always recommend generating at least 30-50 headlines to grab your customer's attention. Then choose the best of the bunch.
And how do you get ideas for headlines? The method I use is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
But here's a few examples to get you started:
WARNING:
Announcing...
Who else wants...
How to...
7 good reasons why...
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time... or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now...
Remember, come up with 30-50 of your own... circle the 5 you like the best and then nut it all down to your one ultimate headline.
About the Author:
Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of '7 Ways To Boost Your Turnover... No Matter What The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au
